KUALA LUMPUR, 24th June – 2020 “Silk Road Cities Broadcasting Consortium” Forum conducted in the form of online video conference at Xi’an TV Station. Representatives from many member units of the “Silk Road Cities Broadcasting Consortium“ from Guangzhou, Chengdu, Wuhan, Nanjing, Haikou, Lanzhou, Xiamen, and Malaysia, etc., participated in the conference in their respective cities through online network.
（2020 “Silk Road Cities Broadcasting Consortium” Video Conference Forum）
In July 2017, the Propaganda Department of Xi’an Municipal Committee and Xi’an TV Station initiated the establishment of the Silk Road Cities Broadcasting Consortium“. The members of the consortium follow the concepts of complementary advantages, project interaction, resource sharing, win-win cooperation, and collaborative development, and jointly create a broader publicity, news communication and cultural exchange platform with international vision and regional influence. In the past three years, the Silk Road Cities Broadcasting Consortium has carried out in-depth cooperation in the form of high-quality programs, joint production, and other broadcasts. Programs such as “Silk Road City Chinese New Year’s Gala” has broadcasted among the members in different cities, and continue to expand their influence. The new road, in the context of the “Belt and Road” initiative, has opened up new space for telling Chinese culture and Silk Road stories in high quality.
(Xi’An Secretary of Party Committee & TV Station Director – Mr. HueYi giving speech）
The 2020 “Silk Road Cities Broadcasting Consortium” Forum was held to strengthen exchanges and cooperation between cities’ stations, promote program quality improvement, and facilitate collaborations to face challenges together, and jointly start a new journey of a joint broadcast system.
At the forum, Xi’an TV Station and Wuhan TV Station gave keynote speeches on “New Ways to Improve the Image of the City under the Background of Media Convergence” and “Protect the Position of Anti-epidemic Public Opinion and Demonstrate the Role of Mainstream Media”. Hui Yi, Secretary of the Party Committee and Director of Xi’an TV Station, said that during this special period, this forum invites various broadcaster and television stations to gather in a special way, hoping that the collaborators will continue to find and deepen media collaboration paths, and seek common development and inherit the spirit of the Silk Road. He Wei, Secretary of the Party Committee, Director and Chairman of Wuhan TV Station, said that the COVID-19 pandemic has brought many changes to the era. He added “the concepts of cloud economy, cloud ecology, and cloud communication have been assimilating into lives, it changed people’s lifestyle and opened up innovations. The win-win cooperation is more important nowadays.
（Wuhan TV Station Director giving speech）
During the forum, members of Silk Road Cities Broadcasting Consortium also carried out the latest programs and projects of their own stations, such as Xi’an TV station produced 100 episodes 4K documentary “From Xi’an to Rome”, Haikou TV station’s “Hainan Overseas Chinese” and “Haikou Lecture Hall”, Chengdu TV Station’s “National Broadcaster Creation Alliance” project, and Nanjing TV Station’s “Poetry in the World” are all aimed at promoting local culture and push for more creative innovation.
（Xi’an TV Station Introducing new collaborative projects）
Datin’ Yoko, Chief Executive Officer of Enjoy TV and Film Broadcasting Corporation (ETBC) and Director of Enjoy TV New Media TV Platform, said that she had participated in the summit of the “Silk Road Cities Broadcasting Consortium” on behalf of Malaysia’s TV channel in 2017, and has now established the “New Media TV Platform” that provides members from different cities to join the alliance and achieve international broadcasting. In addition to that, Enjoy TV has also introduced opportunities for joint cooperation such as the TV series “I Believe” which caught the attention from members.
（Malaysia Enjoy TV New Media Platform Director – Datin’ Yoko)
In order to further enhance the influence of the “Silk Road Cities Broadcasting Consortium” and create a publicity and communication platform with international vision and regional influence, Xi’an TV Station also invited the members to jointly plan a collaborative documentary project with the theme of “integrated development of cultural and tourism” in each member’s city. Through in-depth interviews and new observations by Chinese and foreign media people, the latest images of each city will be promoted to domestic and foreign audiences. Use the unique perspective of journalists to focus on “cultural” experience and search for tourism highlights which will help urban development.