KUALA LUMPUR, 3rd September – The Asia Video Industry Association (AVIA) welcomed over 150 delegates to its conference, Malaysia in View, on 3 September in Kuala Lumpur, for a full day of sessions with the best of both local and international players in Malaysia to discuss the state of the video industry here as it moves into the age of digital convergence.
Growth in Malaysia’s broadcasting industry continues to be challenged in 2019 due to intensifying competition and price erosion. This is further exacerbated by changes in both the technological base and consumer behavior in terms of viewing preferences.
Enjoy TV & Film Broadcasting Corporation (ETBC) Group Chairman Dato’ Sam Yap were invited to give a speech at the conference Malaysia in View hosted by Asia Video Industry Association (AVIA) about the New Matric for TV, OTT Business, e-Commerce and Production.
Until now, the “Enjoy TV New Media TV Platform” has been established hand-in-hand with several partners to serve for a better ambition and ideal goal to overcome some of the challenges that Malaysia media industry is facing.
In ETBC Group Chairman’s Speech, he described the time when Enjoy TV started as a production company, Enjoy TV knew that traditional TV stations used to outsource to companies for content production, in return TV stations are able to profit from commercial advertisement, product placements, timeslots and event sponsorships. However, things are now very different, the challenge is huge. With the emerging Over-the-top (OTT) television and social media, individuals and corporates are keen to go for online platforms and digital advertisement, which are considered as more cost-effective options and controllable advertising to achieve the maximum benefits of publicity. Therefore, cross-platform strategies that combine traditional media and new media like Enjoy TV is very crucial for content service providers and advertisers to reach wider and different target audiences.
In addition to the multicultural nature of Malaysia, the country is now experiencing a large transition from switching analogue to digital television. The adoption of digital terrestrial transmission has also benefit traditional media players and users with higher definition resolution, a more stable transmission which ensure content delivery to every household.
Therefore, ETBC created the Enjoy TV New Media Platform in line with the whole nation DTT transformation, while aiming to provide more value added services to the DTT broadcasting as well. With Enjoy TV’s own professional production team and technical team, the platform is integrated with multi-functional sections which include live channels, Video on demand, home entertainment, and Ai smart home service accessible for Malaysian consumers.
Moreover, Dato’ Sam has pointed out that Malaysia market has been flooded with pirated Android TV box which has destroyed the efforts of traditional media, platform operators, content providers and intellectual property owners. The concept of “subscription” for Malaysian audience has been misled by the wrong values and perception by Android TV boxes, consumers think that they can watch more than thousands of channels and on-demand movie and dramas from all over the world with one-time payment and free for lifetime.
(ETBC Group Chairman Dato’ Sam Yap and AVIA CEO Louis Boswell.)
During the Malaysia in View conference, the theme of collaboration cut across all discussions and sessions, even when it came to the issue of regulation. Zulkarnain Mohd. Yasin – Chief Compliance Officer of Malaysian Communications and Multimedia Commission (MCMC) has shared that a more collaborative approach and co-creation between regulators and content creators is needed in the industry in this 21st century. He has also pointed out the government has been trying to catch up media changes and reinforced the regulations for piracy and infringement. However, it still requires all media industry players to work closely together and to educate the audience to acknowledge the value of copyrights and content.
At AVIA’s “Malaysia In View”, the industry remains positive that there are plenty of growth opportunities in the market, but innovation and collaboration is key to moving forward in the new sharing economy.
AVAI CEO Louis Boswell and many other industry players including Astro, TM Net, Media Prima, iFlix, Viu Malaysia, Dimsum has also talked about the topics such as “How to keep the Pay-TV Ecosytem Thriving?” “The New Wave of Digital Content and Monetisation” “The Future of Malaysia Telecoms and Video Offerings”.
The “Malaysia In View” event are designed to bring together government officials, key in-country business heads, and international and local experts to discuss crucial issues relevant to the industry.
In the future, Enjoy TV will continuously to utilize its innovative research and development in Ai smart technology and entertainment application services. Intelligent, innovative and diversified services are our main goal to improve the quality of life of Malaysians, and being open to all sorts of OTT operators, content providers and advertisers to capitalize on their advantages.
Reference: The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interest of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against video piracy and provides insight into the video industry through reports and conferences aimed to support the vibrant video industry. (www.asiaavia.org)